The actual economic crisis of the year, the macroeconomic has not been improved, China in this year also implemented a “steady progress” conservative policy. The economic downturn in the first half of the year, making the conveyor equipment enterprises, especially small micro-business survival has been seriously affected. In the banks are tightening loans, the economic situation is not good situation such a situation, the Chinese conveyor equipment business and how to break through the contrarian?

For the conveyor equipment business is the key to marketing, to find in addition to their own local old-fashioned marketing concept, have to find a unique innovative marketing innovation. Especially for many small and medium conveyor equipment enterprises, the lack of strong backing of independent research and development, in many technical aspects of competitiveness than foreign enterprises. So, for the enterprise development technology is fundamental, from the conveyor equipment manufacturers must be in product research and development under the hard work, and more people to absorb the advanced concepts and technology. Will be the combination of the two, and constantly improve the weakness of the self, which the global market differentiation needs, to achieve leapfrog development.

Increase the conveyor company’s own brand building, brand strength is the most valuable asset development business. Selling not only benefit from the high chess, the first game of a market strategy, but also benefit from the continuous improvement of the conveyor brand. Brand into the people, the success of the enterprise always have people worth learning to observe the place. The current severe market situation, all the conveyor equipment business is a comprehensive test, enterprises continue to enhance their own brand, brand promotion and talent strategy to support and promote their own in the contrarian development.